Who we are &
how we work 

A new kind of consulting designed
to get you from strategy to reality.

  • We've seen the pitfalls of investing in an idea too early without understanding the potential impact to your business, establishing product-market fit, or critically analyzing the market to identify the most promising whitespace. By partnering with our team, you can explore strategic changes for growth without causing unnecessary internal distraction or confusion.

    We’ll analyze your business and the market to identify product, business, and go-to-market opportunities, then act as a nimble incubation team to test concepts, prove value, and develop playbooks to move beyond incubation to scalable implementation.

  • We’ve cultivated a network of skilled technical and creative experts across industries including software engineers, product managers and strategists, data analysts, product designers, content managers, paid marketers, copywriters, financial analysts, supply chain and operations experts, and more. Together, we have the expertise to get any kind of project done the right way.

  • We see ourselves as part of your team with the primary objective to build sturdy foundations for positive change. We'll work with you to develop and implement actionable and scalable playbooks, incubate new products, business lines, or operations, and prioritize the right strategies first for maximum impact.

  • Every business is unique, so we create completely custom service packages for each and every one of our clients based on needs, timelines, budget, working style, and other factors. We can be as hands-on or hands-off as you prefer.

    We’ll start by scheduling a free 30-minute consultation (followed by more as needed) to learn about your business and priorities. After the consultation, we'll follow up with a proposal of our recommended approach.

    Our services include but are not limited to: GTM strategy; pricing and packaging; upmarket expansion; new product conceptualization and early incubation; financial business modeling & analysis; pitch material development; sales operations development; etc.

Meet our Co-founders

The Backflip Group grew from a shared passion for interesting challenges and creative solutions. Our over 20 years of diverse industry experience gives a unique perspective, from working in-house and as consultants for startup market disruptors, unicorns, and well-established public corporations in eCommerce, digital media, B2B and B2C SaaS, advertising, R&D, and more. With Ceylan’s expertise in scalable customer-driven growth strategy & operations and Madeleine’s in product, business, & financial planning, we’re able to tackle business challenges with a wide-angle lens while paying attention to the details that make all the difference for long-lasting growth.

  • Co-founder & Lead Go-to-Market Strategist

    Ceylan has worked in-house and consulted for some of the most well known tech companies, including Meta, Etsy, Spotify, and more. She excels at establishing deep customer, market, and business understanding, then using it to develop and implement high impact go-to-market strategies and operations aimed at driving revenue. She is driven to solve business challenges with effective solutions and is always willing to roll up her sleeves to prove new concepts while keeping an eye to the big picture.

  • Co-founder & Lead Business Strategist

    Madeleine has worked in-house at both small tech startups and well-established leading tech enterprises. She has extensive experience leading cross-functional teams to drive forward new business and product strategies aimed at increasing user growth. She excels at holistic qualitative and quantitative analysis, financial modeling, product strategy and roadmapping, technical and business communication, issue identification and resolution, and more.

  • Chief Motivational Officer

We’ve run strategic initiatives and built solutions for industry leaders and high growth startups.

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